Global Pendulum
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Economy and Confidence

Business and consumer confidence

22cool

Now 99.24 | Data for Aug 2026

Hot and cold describe position, not good or bad: warm does not mean a fall is coming, and an extreme reading does not mean a quick reversal. We describe history only, with no buy or sell advice.

050100Confidence

What it is

Confidence: what is measured, and why it matters

What it measures

OECD measures of business and consumer confidence; 100 is the long-term norm. The headline reading is G20 business confidence.

Why it matters

Confidence moves first and behavior follows: how businesses and consumers see the future often turns before their actual spending does.

Public substituteWe use this in place of “Purchasing managers’ indices (ISM, S&P Global)”. PMIs use 50 as the line between better and worse and cover many countries; the Philadelphia Fed survey uses 0 as the line and covers only manufacturers in its district (eastern Pennsylvania, southern New Jersey and Delaware); OECD business confidence combines official business surveys from many countries. All three tend to point the same way, but their scope and numbers differ. They measure similar things, but they are not the same number.

Public substituteWe use this in place of “University of Michigan consumer sentiment”. The University of Michigan index is the score of a single US survey; OECD consumer confidence converts consumer surveys from many countries onto one common scale (long-term average = 100). They tend to point the same way, but the numbers differ. They measure similar things, but they are not the same number.

The headline reading is G20 business confidence; 100 = long-term norm.

Where it stands now

Position over time

Data: OECD business and consumer confidence indicators. Positions: our calculation.

coldcoolneutralwarmhotHatched = earlier periods that were also cool

Where the components stand

ComponentsPercentileLevelData month
Japanese business confidence92hotat an extremeSep 2026
US business confidence57neutralSep 2026
German business confidence45neutralSep 2026
Chinese business confidence18coldAug 2026
Consumer confidence (G20)4coldat an extremeAug 2026

When it was here before

Earlier cool periods (13), plus the current one

US stocks after it began, cumulative1 yr2 yr3 yr

  1. Jun 1986⁠–Jul 19862-month period, cool throughout1 yr+22.9%2 yr+10.4%3 yr+32.0%
  2. Sep 1990⁠–Aug 199224-month period, cool in 15 of those months1 yr+22.8%2 yr+32.7%3 yr+45.6%
  3. Sep 1993⁠–Feb 19946-month period, cool throughout1 yr+1.7%2 yr+26.0%3 yr+47.0%
  4. Aug 1995⁠–Jun 199611-month period, cool throughout1 yr+18.5%2 yr+65.8%3 yr+92.2%
  5. Jul 1998⁠–Apr 199910-month period, cool in 6 of those months1 yr+19.4%2 yr+27.4%3 yr+4.1%
  6. Feb 2001⁠–Apr 200327-month period, cool in 8 of those months1 yr−15.7%2 yr−35.9%3 yr−12.4%
  7. Jul 20081-month period, cool throughout · 2008 Financial crisis1 yr−25.6%2 yr−14.1%3 yr+5.4%
  8. Aug 2009⁠–Sep 20092-month period, cool throughout1 yr+7.7%2 yr+17.4%3 yr+39.0%
  9. Oct 2011⁠–Jul 201322-month period, cool in 18 of those months · 2011 Euro debt crisis1 yr+19.1%2 yr+42.5%3 yr+60.5%
  10. Dec 2014⁠–Oct 201623-month period, cool in 15 of those months1 yr−0.0%2 yr+9.4%3 yr+29.7%
  11. Feb 2019⁠–May 20194-month period, cool throughout1 yr+19.0%2 yr+41.0%3 yr+61.0%
  12. Aug 2020⁠–Sep 20202-month period, cool throughout1 yr+31.3%2 yr+22.6%3 yr+31.4%
  13. Oct 2022⁠–Dec 202427-month period, cool in 21 of those months1 yr+14.6%2 yr+55.5%3 yr+80.8%
  14. Aug 2026⁠–⁠now1-month period, cool throughoutStill under way

For each period, the changes 1, 2 and 3 years after it began are cumulative and measured from its first month; “What happened next” is measured from every cool month, so the two give different numbers. The events named beside each period are major events of that time, not necessarily related to the readings here.

What happened next

How US stocks moved after earlier months with Confidence cool

Bars: median cumulative changeEarlier months with Confidence cool, excluding the current period (111)All months (490)

1 yr later
+16.0%down in 17% of cases
+11.9%down in 21% of cases
3 yr later
+39.0%down in 8% of cases
+33.4%down in 16% of cases
5 yr later
+83.3%down in 8% of cases
+60.2%down in 20% of cases

Median of the deepest drop below the starting month within the next 5 years: −0.7% for months with Confidence cool; −3.7% for all months.

The cool months come from a small number of market episodes (13), and neighboring months are not independent events; rises and falls are all listed. This is the historical record, not a forecast. “US stocks” means the S&P 500 price index compiled by Professor Shiller (monthly average, excluding dividends).

Where Confidence went next

Later positions of Confidence, after past months that were cool, like now
Median positionBack to neutral (40⁠–⁠60)Still no warmer than cool
1 yr later41neutral18%49%
3 yr later34cool10%54%
5 yr later63warm9%38%

Has hot or cold lined up with later returns?

Some link in the past (not a guide to the future)

1985⁠–⁠2021: average yearly change in US stocks over the next 5 years

Hottest 20%
+4.5%a year
All months
+8.7%a year
Coldest 20%
+12.3%a year

In this period, the hotter the month, the lower the average over the next 5 years. The months overlap, so there are really only a few market episodes. This is a tendency, not a rule, and not a forecast.

What it is linked to

Links involving Confidence

ConfidencetoLeading indexCommon explanation: Knock-on · same direction

Business and consumer confidence surveys pick up turning points in the economy early, moving with the leading index

This issue: Confidence at 22 (cool), Leading index at 42 (neutral) — at least one is in the neutral range (40⁠–⁠60), so we make no call this issue.

Supported by the dataAgreement +0.77 · in step in 36 of 36 5-year periods

Values

Values over time

Unit: index. Data: OECD business and consumer confidence indicators.

Data and sources

Where the data come from and how they are calculated

Source
OECD business and consumer confidence indicators
Frequency
Monthly
Positions start
Nov 1985
Method
Position = the percentile of the value itself within its own history
Unit
index
License
Public data, with attribution

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