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Economy and Confidence
Business and consumer confidence
22cool
Now 99.24 | Data for Aug 2026
Hot and cold describe position, not good or bad: warm does not mean a fall is coming, and an extreme reading does not mean a quick reversal. We describe history only, with no buy or sell advice.
050100Confidence
What it is
Confidence: what is measured, and why it matters
What it measures
OECD measures of business and consumer confidence; 100 is the long-term norm. The headline reading is G20 business confidence.
Why it matters
Confidence moves first and behavior follows: how businesses and consumers see the future often turns before their actual spending does.
Public substituteWe use this in place of “Purchasing managers’ indices (ISM, S&P Global)”. PMIs use 50 as the line between better and worse and cover many countries; the Philadelphia Fed survey uses 0 as the line and covers only manufacturers in its district (eastern Pennsylvania, southern New Jersey and Delaware); OECD business confidence combines official business surveys from many countries. All three tend to point the same way, but their scope and numbers differ. They measure similar things, but they are not the same number.
Public substituteWe use this in place of “University of Michigan consumer sentiment”. The University of Michigan index is the score of a single US survey; OECD consumer confidence converts consumer surveys from many countries onto one common scale (long-term average = 100). They tend to point the same way, but the numbers differ. They measure similar things, but they are not the same number.
The headline reading is G20 business confidence; 100 = long-term norm.
Where it stands now
Position over time
20406080Now 22
1990200020102020
Data: OECD business and consumer confidence indicators. Positions: our calculation.
coldcoolneutralwarmhotHatched = earlier periods that were also cool
Where the components stand
Components
Percentile
Level
Data month
Japanese business confidence
92
hotat an extreme
Sep 2026
US business confidence
57
neutral
Sep 2026
German business confidence
45
neutral
Sep 2026
Chinese business confidence
18
cold
Aug 2026
Consumer confidence (G20)
4
coldat an extreme
Aug 2026
When it was here before
Earlier cool periods (13), plus the current one
US stocks after it began, cumulative1 yr2 yr3 yr
Jun 1986–Jul 19862-month period, cool throughout1 yr+22.9%2 yr+10.4%3 yr+32.0%
Sep 1990–Aug 199224-month period, cool in 15 of those months1 yr+22.8%2 yr+32.7%3 yr+45.6%
Aug 2009–Sep 20092-month period, cool throughout1 yr+7.7%2 yr+17.4%3 yr+39.0%
Oct 2011–Jul 201322-month period, cool in 18 of those months · 2011 Euro debt crisis1 yr+19.1%2 yr+42.5%3 yr+60.5%
Dec 2014–Oct 201623-month period, cool in 15 of those months1 yr−0.0%2 yr+9.4%3 yr+29.7%
Feb 2019–May 20194-month period, cool throughout1 yr+19.0%2 yr+41.0%3 yr+61.0%
Aug 2020–Sep 20202-month period, cool throughout1 yr+31.3%2 yr+22.6%3 yr+31.4%
Oct 2022–Dec 202427-month period, cool in 21 of those months1 yr+14.6%2 yr+55.5%3 yr+80.8%
Aug 2026–now1-month period, cool throughoutStill under way
For each period, the changes 1, 2 and 3 years after it began are cumulative and measured from its first month; “What happened next” is measured from every cool month, so the two give different numbers. The events named beside each period are major events of that time, not necessarily related to the readings here.
What happened next
How US stocks moved after earlier months with Confidence cool
Bars: median cumulative changeEarlier months with Confidence cool, excluding the current period (111)All months (490)
1 yr later
+16.0%down in 17% of cases
+11.9%down in 21% of cases
3 yr later
+39.0%down in 8% of cases
+33.4%down in 16% of cases
5 yr later
+83.3%down in 8% of cases
+60.2%down in 20% of cases
Median of the deepest drop below the starting month within the next 5 years: −0.7% for months with Confidence cool; −3.7% for all months.
The cool months come from a small number of market episodes (13), and neighboring months are not independent events; rises and falls are all listed. This is the historical record, not a forecast. “US stocks” means the S&P 500 price index compiled by Professor Shiller (monthly average, excluding dividends).
Where Confidence went next
Later positions of Confidence, after past months that were cool, like now
Median position
Back to neutral (40–60)
Still no warmer than cool
1 yr later
41neutral
18%
49%
3 yr later
34cool
10%
54%
5 yr later
63warm
9%
38%
Has hot or cold lined up with later returns?
Some link in the past (not a guide to the future)
1985–2021: average yearly change in US stocks over the next 5 years
Hottest 20%
+4.5%a year
All months
+8.7%a year
Coldest 20%
+12.3%a year
In this period, the hotter the month, the lower the average over the next 5 years. The months overlap, so there are really only a few market episodes. This is a tendency, not a rule, and not a forecast.